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Why is an SEO Audit Beneficial?

By on September 16, 2016 in SEO, SEO Audit with 0 Comments

SEO Audit

Why is an SEO Audit Beneficial?

Search Engine Optimization is exclusively about what is needed to maximize the visibility of all pages and blog posts of a domain in order to increase relevant traffic that will convert and achieve the goals of the website (phone calls, email opt-ins, eCommerce sales, downloads, or other forms of engagement). An SEO audit is a report that can help accomplish these objectives.

Most website owners do not know if their website is maximizing their traffic in search results. Some websites were built with a complete disregard for SEO and are achieving a very small percentage of what is available to them.

The SEO Audit can be summarized as a grade A – F, or a percentage of optimization 0-100. It can tell the business owner if the website is hitting on all of the eight SEO components and what, if anything, is missing or underperforming and why.

The days of the old perception that SEO can be tricked or is unnecessary have given way to a known list of best-practices in all eight components agreed to by the industry’s most authoritative leaders including Google, Bing, Moz and many others.

Using any number of analytic tools, the results of all SEO improvements can be tracked and measured over time and can provide a business owner with an accurate return on his/her investment.

Here is an SEO Case Study created by The Executive SEO that compares critical organic metrics before and after a major, eight-month project of on-page optimizations. The ROI speaks for itself.

SEO Case Study

What Can Be Uncovered With an Audit?

A comprehensive audit will uncover the details that are most pertinent to achieving high rankings on the most relevant keywords/phrases in your business niche. It will identify the reasons why the website is not ranking highly on the ideal search terms and will present to the web owner closely-related and potentially highly relevant keywords that are not currently bringing traffic to the site.

The audit can identify and prioritize the biggest culprits and uncover errors and missing opportunities in the most critical components of SEO such as:

  • On-page errors – incorrect formatting, missing title tags, etc.
  • Missing highly relevant keywords
  • Competitive ranking analysis and comparison
  • Current Ranking Analysis – Locally, Regionally or Nationally
  • Domain and Page Authority metrics compared to top competitors
  • Missing Local SEO category inclusions
  • Mobile compliance and the use of Accelerated Mobile Pages, Meta Viewport and Responsive Web Design
  • External link analysis compared to top competitors
  • Missing Schema or micro formats/structured data for Rich Snippets to appear in the search results
  • Identifying what’s needed to realistically improve rankings
  • The need for greater Content Marketing to increase external links through public relations, reaching out to high-authority industry bloggers or the creation of a Linkable Assets Library

Additionally, an audit can uncover technical errors that, to a lesser degree, impact SEO such as:

  • Crawl status & errors
  • URL, Meta Title Tag, Meta Description Tag and Alt Tag errors, duplicates or needed improvements
  • Duplicate content issues
  • Duplicate Title Tags
  • Too many on-page links
  • Incorrect meta robots tags such as noindex, follow and noodp
  • Load speed time
  • Text/HTML ratio
  • Use of Flash
  • Use of The Open Graph and Twitter Cards
  • Presence of an XML Sitemap
  • Presence of a robots.txt file
  • Presence of a Doctype
  • Declaring character/language encoding
  • Presence of Google Analytics
  • Presence of a Favicon that reflects your brand

To discuss this or to schedule a thorough SEO Audit, please call Scott Pierson at 203-952-6442.

Why is an SEO Audit Beneficial?
Article Name
Why is an SEO Audit Beneficial?
This article explains in laymen terms why an SEO Audit is useful and exactly what can be uncovered during an SEO audit to maximize visibility and a site's relevant traffic.
Scott Pierson
The Executive SEO


Scott Pierson

About the Author

About the Author: Scott Pierson is the founder of The Executive SEO Agency, an inbound marketing and SEO consulting firm based in Shelton, CT. Scott is a speaker, blogger, trainer and adviser to executives on the subjects of search engine optimization and search engine marketing. .


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