The Relentless Pursuit of Low-cost Visibility…

Tag: Search Engine Optimization

Link Building Strategies

By on September 25, 2013 in Link Building with 0 Comments
Link Building Strategies

Link Building Strategies The Prom SEO Analogy Let’s face it, on every search query made every second, search engines must pick a Prom King/Queen winner, the top #1 ranking URL on page one of the search results. How do real-world prom kings/queens get chosen? Popularity (number of friends), member of authoritative clubs (football, cheer-leading), visibility (senior […]

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External Links: A Real-world Example

By on September 10, 2013 in Executive SEO in 5-Minutes with 1 Comment

A Real-world Competitive Comparison of External Links One of my clients currently has 41 external links pointing back to their domain. They sell very high-end sporting apparel and sports gear in 20 sports. One of their product categories is equestrian apparel. On the keyword “equestrian apparel,” they are ranked on Page 6 of the SERPs […]

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Online Visibility in a Nutshell

Online Visibility through SEO & Inbound Marketing SEO is not trickery. It’s first and foremost speaking to your target market. But it is also learning to speak to a very sophisticated algorithm that wants to serve you up as, truly, one of the best. Each metric they measure – from “likes” to “mentions” to “links” […]

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