SEO
What is SEO?
What is SEO? SEO is not trickery. First and foremost, SEO is speaking to your target market via your content (the words on each of your web pages). But SEO is also learning to write that content to your target market knowing that at least three very sophisticated algorithms (Google, Bing, Yahoo) are also reading, […]
SEO Case Study
Six-month SEO case study Here’s an actual SEO case study based on a client’s SEO implementation after a period of eight-months of on-page optimization (3/22/2013 – 12/26/2013). It compares key metrics from two 30-day periods using Google Analytics – Organic Channel only. Metrics from 3/22/13 – 4/22/13 (starting date of improvements) are compared to the same metrics […]
On-page Optimization
SEO Best Practices for On-page Optimization SEO best practices to improve the SERP (search engine results page) rankings is a combination of two main factors: on-page optimization and successful inbound marketing. On-page optimization is only a first, albeit mandatory, step. The only time when on-page optimization alone can result in a page-one ranking is when very […]
SEO Competitor Analysis | What can be learned?
Link Building Opportunities Gleaned From an SEO Competitor Analysis Hello again. In previous posts, I’ve discussed that there are four areas in which to focus to create a link building infrastructure in order to increase web visibility (regardless of search engines) and higher search engine rankings on competitive keywords: Easily gained links regardless of target […]
High Value Links Found by Your Target Market
High Value Links Found by Your Target Market In my last post entitled 4 Elements of a Link-Building Infrastructure, I mentioned there are best-practices in creating a customized link-building campaign infrastructure that can be separated into four areas: easily gained links regardless of target market high value links directed to your target market Link Bait – […]
SEO 101
SEO 101 Generally speaking, Search Engine Optimization is now broken down into three main areas: Content | Link building | Social Media Search engines are placing a much heavier emphasis on the combination and consolidation of these three components. Content Great Content Rules. Why? No authority will link to poor content. Google knows how to […]