The Relentless Pursuit of Low-cost Visibility…

SEO Resume

SEO ResumeSEO Resume

As a respected SEO consultant, I will only do 5-Star-Review work.

I realize that my time with you will be temporary. My promise is that by the time I leave, we will have maximized your visibility in search to the degree that your current constraints will allow and that you will know what those constraints are and how to fix them over time. Constraints, for the most part, have to do with your competition and how well they have implemented all eight components of SEO.

The truth is that for most companies, SEO requires some full-time knowledge. In addition to rolling up my sleeves and doing the work, I spend a considerable amount of time training my clients to the point where they have knowledge in the best-practices and ownership in the process.

Most of my work is done remotely, but I am happy to travel as needed.

I look forward to helping you and your team in this effort. SEO Resume follows.

Warm regards,

Scott Pierson

 

 SEO Resume

QUALIFICATIONS

  • Astute SEO and Google-certified Adwords professional
  • Twelve years as a freelance SEO and Adwords consultant
  • Speaker, trainer and blogger on SEO
  • Author: An Executive’s Guide to SEO

SKILLS

 

·         SEO Strategies
  • Competitive SEO Audits
  • Content Optimization
·         Organic Ranking
  • Link Building R & D
  • Google & Moz Analytics
·         Local SEO Optimization
  • Technical Site Audits
  • Structured Markup
·         Keyword Research
  • SEO Training
  • Linkable Assets
·         Keyword Analysis
  • National Ranking Strategies
  • SEO Metrics that Matter
·         SEO Sitemaps
  • eCommerce SEO
  • SEO Case Studies
·         Current Site Assessments
  • Blogging Strategies for SEO
  • Metadata Writing
  • SEM Adwords PPC
  • WordPress, iPage

 

Independent SEO Consultant June 2004 – present

SELECTED CLIENT PROJECTS:

DJBennett.com, Washington, DC

This luxury sporting goods and sports apparel e-commerce company needed to update their corporate culture with an understanding of the critical importance of SEO and on-page best-practices on over 2,400 pages for achieving higher rankings on highly competitive keywords. Results over an eight-month period showed a 448% increase in Organic Site Visitors, 1821% increase in Page-one Rankings and a 362% increase in Organic Revenue. Refer to Case Study.

Market Mentors, Springfield, MA (Advertising & Interactive Agency)

Agency Management: Acted as SEO subcontractor to dozens of Market Mentor clients. Independently completed SEO deliverables, including site audits, competitive research, SEO sitemaps, keyword research and SEO copywriting. Demonstrated the ability to seamlessly juggle many projects, always meeting deadlines, and exceeding expectations. Created documents and presentations for upper management in the progress and success of the SEO campaigns. Trained clients and internal agency staff on basic through advanced SEO components and best practices.

Stratton Mountain Boarding School & Ski Academy, Stratton, VT

Conducted comprehensive SEO assessment including a national competitive assessment, a national keyword ranking assessment and a missing keyword opportunity assessment. Project identified many glaring oversights and immediate ranking and visibility opportunities. Biggest offenders were missing critical keywords for industry niche, absence of pages/content for those keywords, low number of external links compared to top competitors and lack of on-page optimization on most of the 1,210 indexed pages and blog posts.

Flnmar, Inc., Springfield, MA

This national plastic and rubber fabricator was experiencing dismal organic rankings on most of their 39 indexed pages due mainly to un-researched keyword selections and poor on-page optimization. The good news was that their domain authority, compared, at least, to their regional competitors, was actually higher in many cases and offered new higher ranking opportunities when more relevant keywords were correctly implemented. The project discovered 19 unused and highly relevant keywords where the client’s domain authority would outrank the current #1 ranking regional competitor.

Braman Termite & Pest Elimination, Springfield, MA

Pre-work Google Analytics integrated with Google Search Console told us that 76% of this site’s organic traffic was coming from searches on their brand name which had a regional monthly search volume of 420. They also told us that their third most popular keyword was responsible for only 1.7% of their monthly traffic. This assessment told us that the site was missing potential traffic on 38 of the most relevant keywords in the pest control industry including the highest traffic generator, “pest control” which gets over 60,000 searches per month nationally. After implementing 38 on-page corrections, average monthly site traffic rose 900%.

 

CORPORATE EXPERIENCE, 1981 – 2002

 Compaq Computer Corporation (1986 – 1992, 1997 – 2002)
SMB Web Marketing Manager

  • Conceptualized and implemented company’s first website targeting small and medium business customers, compaqbiz.com.
  • Developed inaugural weekly email communications newsletter, DirectLink.
  • Created and delivered qualified leads valued at over $200 million over a two-year period helping to propel Compaq’s U.S. SMB market share from 10% to 12% during same period.
  • Presented Compaq benefits to SMB audiences (500+) at Microsoft Small Business events nationally.

EDUCATION

B.A., Speech Pathology, University of Miami, Coral Gables, FL

TECHNICAL PROFICIENCY

Platforms: Windows 10/7/XP

Certified Google Adwords

Applications: MS Office Suite – Word, Excel, Access (advanced), PowerPoint, Outlook, Google Analytics, Arial Campaign Enterprise 10 (email), WordTracker, MozPro, MozLocal, SEMRush, MailEnable MTA, Google Adwords, Yahoo Merchant Solutions, familiarity with HTML, Photoshop, Facebook Insights, Google Search Console, Facebook and Twitter Advertising, Buzzsumo, Google+, Google My Business, CMS, WordPress, Structured Data

 

The Executive SEO
SEO Consultant
Scott Pierson is a 15-year SEO Consultant, speaker, blogger and trainer on the subject of search engine optimization. As a freelance SEO consultant with The Executive SEO, Scott helps companies develop an SEO culture and a plan surrounding the importance of Search Engine Optimization. His blog, at https://theexecutiveseo.com/ provides low-tech, elucidating perspectives on SEO that all executives should know. He works with businesses large and small, start-ups and non-profit organizations and provides both training and hands-on expertise in content strategies, link-building, on-page optimization and white hat best practices to improve search engine organic rankings. His recent publication, An Executive's Guide to SEO, is available at no charge at https://simplebooklet.com/executiveseo#page=0 .
Westfield,MA
01085
US
Phone: 203-952-6442
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