Inbound Marketing Services
Inbound marketing focuses on creating amazing content. Also referred to as Content Marketing, it is the process of creating content specifically suited for your target market. Properly executed the content is so well aligned that it pulls your audience toward your brand. Over time it converts prospects into long-term customers and even advocates. Inbound marketing uses blogging, keyword marketing, SEO, SEM and social media to attract potential customers and continues the engagement process focusing on the customer experience long after any sale using email, event marketing and social communications.
The tools and services used to implement an inbound marketing plan can be adjusted to fit your company based on its size and budget. At the lowest end lies the “free side of web visibility.” At the high end lies a fairly complex and expensive mixture of enterprise-level Customer Relationship Management (CRM) software and high-end Email Service Provider (ESP) integration that tracks and measures the steps a customer goes through when considering, purchasing, using, and maintaining loyalty to a product or service.
Our combined services will provide many of the same high-end benefits, but without the high-end costs. The beauty of the web is that so much can be accomplished at the lower-end of the visibility spectrum.
Contact us today!
- free initial consultation
- free SEO analysis of your website
Call Scott directly at 203-952-6442.
Or let us know what’s on your mind…
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