4 Elements of a Link Building Plan
Link Building 101 4 Elements of a Link Building Plan One of my e-commerce clients has approximately 2500 individual product pages and 100 category pages, each optimized correctly on one primary keyword with additional secondary keywords sprinkled in naturally. Each keyword is highly relevant to the content of the page and has a known number […]
Bear Poop on Mars | How to Increase Page Rank
Bear Poop on Mars | How to Increase Page Ranking To understand how to increase page rank in organic (free) search results on competitive keywords, there are two pieces of the puzzle that must be clearly understood by Google’s algorithm: On-page Optimization and External Links. On-page Optimization gives Google and Bing the clearest understanding of what […]
Link Building Strategies
Link Building Strategies The Prom SEO Analogy Let’s face it, on every search query made every second, search engines must pick a Prom King/Queen winner, the top #1 ranking URL on page one of the search results. How do real-world prom kings/queens get chosen? Popularity (number of friends), member of authoritative clubs (football, cheer-leading), visibility (senior […]
SEO 101
SEO 101 Generally speaking, Search Engine Optimization is now broken down into three main areas: Content | Link building | Social Media Search engines are placing a much heavier emphasis on the combination and consolidation of these three components. Content Great Content Rules. Why? No authority will link to poor content. Google knows how to […]
External Links: A Real-world Example
A Real-world Competitive Comparison of External Links One of my clients currently has 41 external links pointing back to their domain. They sell very high-end sporting apparel and sports gear in 20 sports. One of their product categories is equestrian apparel. On the keyword “equestrian apparel,” they are ranked on Page 6 of the SERPs […]
Online Visibility in a Nutshell
Online Visibility through SEO & Inbound Marketing SEO is not trickery. It’s first and foremost speaking to your target market. But it is also learning to speak to a very sophisticated algorithm that wants to serve you up as, truly, one of the best. Each metric they measure – from “likes” to “mentions” to “links” […]
