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SEO Assessment

seo assessment

What is a thorough SEO Assessment?

A thorough SEO Assessment includes an evaluation of all SEO Components.

What are the components of SEO? In no order of priority, SEO Components include the site’s Domain Authority, current rankings, the Domain Authority and ranking of all competitors, current keyword usage, current on-page optimization including the correct placement of keywords in page content, meta tags, alt tags, URLs, the quality and quantity of external links and linkable assets on the site, the use of structured mark-up to create rich snippets in search results, Local SEO and keyword research.

A correct SEO assessment would fall short if it did not also ask the critical questions that pertain to an SEO Strategy:

  • What does your company create that solves searcher’s questions or problems?
  • Who is your most important searcher?
  • What does your best prospect search for?
  • What does he/she need to excel at her job?
  • What is the expertise you hold that, if found, would be very much appreciated?
  • What is the unique value you provide that no one else does?
  • What is your blogging strategy?
  • How are you 10-times better than the closest competitor?
  • Who’s going to amplify your message and why will they do it?
  • What is your process for turning visitors from search (or elsewhere) into customers?
  • How do you expose what you do that provides value in a way that engines can easily crawl, index, understand and show it off?

Ultimately, an SEO Assessment will determine the priorities needed to maximize web visibility, web traffic, organic rankings, and search result placements. Our assessment will present a recommendation for new pages, keywords and future blog posts as well as a proposal of what must be done in order to lead the rankings on the most relevant and competitive keywords in your niche and target market.

Give us a call today to schedule an assessment. Call Scott at 203-952-6442 or email at theexecutiveseo@gmail.com.

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