The Relentless Pursuit of Low-cost Visibility…

Online Visibility in a Nutshell

Online Visibility through SEO & Inbound Marketing

SEO is not trickery. It’s first and foremost speaking to your target market. But it is also learning to speak to a very sophisticated algorithm that wants to serve you up as, truly, one of the best. Each metric they measure – from “likes” to “mentions” to “links” to “growth rate” – defines a new era in marketing that must be aggressively adopted.

On-page SEO

On-page optimizing provides search engines the clearest view of what pages are all about and how to properly summarize each page in the search results.

Achieving a Page-1 Ranking

Achieving a Page-1 ranking in a competitive market using highly competitive keywords requires a successful implementation of an Inbound Marketing plan.

Inbound marketing is the marketing function that is most concerned with maximizing your online visibility and includes link building and content marketing. It means creating awesome content in many different forms and then gaining visibility for that content through all available online channels.

Link building is the term that reflects our understanding of the importance in demonstrating to the search engines that our inbound marketing efforts are achieving a growing online visibility.

The proprietary algorithms of Google and Bing measure and give weight based on thousands of metrics which determine the ranking order on anything put into a search box. New metrics arrive and new weights are assigned daily.

Google realizes that their success is based on serving up the most correct and relevant results based on someone’s query. They have stated that those algorithmic results should be a real-world reflection and interpretation of excellence in online business. Everything else being equal, they want First-page results to serve up – awesome – all measured by an automatic measuring system that, in many ways, is also creating a level playing field for today’s new e-commerce entrepreneurs.

If you already have an awesome site design, provide excellent customer experiences, provide unique and relevant content and showcase excellent products and services, you are off to a great start and ready to begin implementing your Link Building efforts.

My posts will attempt to convey the best-practices of SEO and Link Building in a condensed, non-technical way with insights for the executive.

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Scott Pierson

About the Author

About the Author: Scott Pierson is the founder of The Executive SEO Agency, an inbound marketing and SEO consulting firm based in Shelton, CT. Scott is a speaker, blogger, trainer and adviser to executives on the subjects of search engine optimization and search engine marketing. .


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