Think you know the exact search phrases used to find you?
What if there are 100 different search phrases being used that are highly relevant to your business? Let’s say that each has 50 searches per month in your market. Are you leaving 5,000 chances to appear in the organic search results on the table? You may be.
Keyword research is the most overlooked component of SEO. It has been downplayed recently because Google’s “understanding” of your business is no doubt getting better. But, consider this:
What if you are a Family Counselling Center? You offer:
- Divorce Counseling
- Family Counseling
- Teen Problem Counseling
- Therapy Groups
- Conflict Resolution
- Life Coaching
- Massage Therapy
Or, what if you are an auto body shop? You offer:
- auto body repair
- auto accident repair
- dent repair
- auto painting
Do you think all of these are interconnected inside of Google’s algorithm? Of course not.
You’d probably agree, it’s up to you to make sure your customers know what it is that you provide.
So it goes with search. Unless you tell your customers AND the search engines what it is you offer, you flat won’t be found.
A high-quality keyword research project will identify the phrases, the monthly volume and the competitiveness of the keywords being used that are highly relevant to your business. The selection of which keywords to use will need to be based on the results of an in-depth Competitive Assessment. Here’s the ugly truth about SEO. If your competitors are doing a better job publicizing themselves across the web, you may not be able to rank highly on the most sought-after and competitive keywords. You may be relegated to using Low competitive keywords at least until you catch up with them.
Our service will provide a final recommendation of keywords to use for your pages and future blog posts.
Give Scott a call today at 203-952-6442 or email firstname.lastname@example.org.