The Relentless Pursuit of Low-cost Visibility…

Scott Pierson

Scott Pierson

Scott Pierson is the founder of The Executive SEO Agency, an inbound marketing and SEO consulting firm based in Shelton, CT. Scott is a speaker, blogger, trainer and adviser to executives on the subjects of search engine optimization and search engine marketing.

Why is an SEO Audit Beneficial?

By on September 16, 2016 in SEO, SEO Audit with 0 Comments
Why is an SEO Audit Beneficial?

Why is an SEO Audit Beneficial? Search Engine Optimization is exclusively about what is needed to maximize the visibility of all pages and blog posts of a domain in order to increase relevant traffic that will convert and achieve the goals of the website (phone calls, email opt-ins, eCommerce sales, downloads, or other forms of engagement). […]

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What is SEO?

By on June 28, 2014 in SEO with 0 Comments
What is SEO?

What is SEO? SEO is not trickery. First and foremost, SEO is speaking to your target market via your content (the words on each of your web pages). But SEO is also learning to write that content to your target market knowing that at least three very sophisticated algorithms (Google, Bing, Yahoo) are also reading, […]

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DJ Bennett – think twice – bad business ethics

By on June 26, 2014 in DJ Bennett with 0 Comments
DJ Bennett – think twice – bad business ethics

DJ Bennett, the luxury sporting goods company, does not pay their employees or contractors. The company is ruthlessly run by Dawn Bennett who also operates Bennett Group Financial Services in the same building in Cheve Chase, MD. I had the misfortune of accepting a contract with DJBennett to conduct major SEO revisions on over 2,200 product […]

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SEO Case Study

By on January 6, 2014 in SEO with 0 Comments
SEO Case Study

Six-month SEO case study  Here’s an actual SEO case study based on a client’s SEO implementation after a period of eight-months of on-page optimization (3/22/2013 – 12/26/2013). It compares key metrics from two 30-day periods using Google Analytics – Organic Channel only. Metrics from 3/22/13 – 4/22/13 (starting date of improvements) are compared to the same metrics […]

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On-page Optimization

By on December 18, 2013 in On-page SEO, SEO with 0 Comments
On-page Optimization

SEO Best Practices for On-page Optimization SEO best practices to improve the SERP (search engine results page) rankings is a combination of two main factors: on-page optimization and successful inbound marketing. On-page optimization is only a first, albeit mandatory, step. The only time when on-page optimization alone can result in a page-one ranking is when very […]

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SEO Competitor Analysis | What can be learned?

By on November 19, 2013 in Link Building, SEO with 0 Comments
SEO Competitor Analysis | What can be learned?

Link Building Opportunities Gleaned From an SEO Competitor Analysis Hello again. In previous posts, I’ve discussed that there are four areas in which to focus to create a link building infrastructure in order to increase web visibility (regardless of search engines) and higher search engine rankings on competitive keywords: Easily gained links regardless of target […]

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