Stepping Stones Museum for Children
The Stepping Stones Museum for Children is not just any museum. It’s a fun and engaging environment that recognizes the value of play in promoting learning, creativity and discovery. The museum is a leading destination for schools, groups and families.
The SEO Challenge for Stepping Stones?
Which of the following SEO categories should be implemented in order to maximize web visibility for Stepping Stones?
- Organic SEO
- Local SEO
- Link Building
- Structured markup
- Keyword Research
- On-page Optimization
Answer: All of the above
Why? Let’s say a family in Seattle is planning a trip to Norwalk. They search the web for the top destinations for their kids. Stepping Stones has to know what search terms would be used by this family and do the keyword research to find out before completing their on-page optimization to help the page rank highly in the organic results. Stepping Stones also knows that they are not the only destination for children in the region. The Norwalk Aquarium is nearby along with a host of other museums, zoos and kid-friendly activities. So they must build their external links which act as positive citations and raise their Domain Authority to rank well on highly competitive keywords. There are plenty of local parents who will want to find Stepping Stones in the local “map pack,” so Local SEO is also key. And lastly, Stepping Stones has many unique events that the search engines and others can pick up and publicize if their website is marked up using structured data.
The Executive SEO serves Norwalk
Check out our SEO case study of what one of our clients was able to achieve after an eight-month SEO implementation.
Please see our services page for a complete list of what we can provide.
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Mention SEO Norwalk for a no-cost SEO assessment of your website.
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