The Relentless Pursuit of Low-cost Visibility…

Archive for September, 2013

Link Building Strategies

By on September 25, 2013 in Link Building with 0 Comments

Link Building Strategies The Prom SEO Analogy Let’s face it, on every search query made every second, search engines must pick a Prom King/Queen winner, the top #1 ranking URL on page one of the search results. How do real-world prom kings/queens get chosen? Popularity (number of friends), member of authoritative clubs (football, cheer-leading), visibility (senior […]

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SEO 101

By on September 18, 2013 in SEO with 0 Comments

SEO 101 Generally speaking, Search Engine Optimization is now broken down into three main areas: Content | Link building | Social Media Search engines are placing a much heavier emphasis on the combination and consolidation of these three components. Content Great Content Rules. Why? No authority will link to poor content. Google knows how to […]

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External Links: A Real-world Example

By on September 10, 2013 in Executive SEO in 5-Minutes with 1 Comment

A Real-world Competitive Comparison of External Links One of my clients currently has 41 external links pointing back to their domain. They sell very high-end sporting apparel and sports gear in 20 sports. One of their product categories is equestrian apparel. On the keyword “equestrian apparel,” they are ranked on Page 6 of the SERPs […]

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