The Relentless Pursuit of Low-cost Visibility…

Advanced SEO Services by Scott Pierson

SEO MAHello, The Executive SEO is my full-service SEO consulting firm. I offer SEO Services face-to-face in MA and CT. Remotely, I have clients all over the U.S. and one in Austrailia.

Who I Work With

My clients are large and small companies that need to maximize their website’s visibility in order to gain more relevant traffic.  In addition to my direct clients, much of my work is as a sub-contractor for large advertising firms, web developers, and interactive agencies.

What I Do

I am an expert in all eight of the SEO components that make up the SEO umbrella of current best-practices. These range from simple on-page analysis and optimizations to in-depth technical site audits, national competitive analyses, extensive keyword research, link-building research, and missing visibility research. My audits tell clients the current realities they face and the current opportunities for improving their overall search presence.

I also conduct SEO training workshops that examine current SEO best practices, how to increase brand awareness and local web visibility, what impacts organic rankings and domain authority, and why some pages rank highly and what to do to move the needle.

What Makes Me Unique?

  • My key differentiator is that I can either train your company in SEO best practices, or do the work for you. Or a bit of both…
  • I work alone and do not outsource resources.
  • I am exclusively “white hat” and adhere to Google’s published SEO guidelines.
  • My SEO expertise includes both Local SEO and Organic SEO.
  • No SEO firm worth its salt can guaranty 1st-page rankings on competitive keywords. I am confident, however, that the techniques I implement will greatly improve your search engine visibility.

Initial SEO Assessment

  • My initial assessment will prepare the right approach for your SEO game plan. The findings will dictate the reality of what you are up against and set a realistic stage for implementing or correcting any of the following:
    • On-page Optimization
      • technical errors
      • keyword research (The #1 most omitted part of SEO. Can increase opportunities to rank (placements) on many different keywords.)
      • improving your content (SEO Copywriting)
      • optimizing meta tags and URLs for each page
      • page content formatting
      • city pages
    • Link-building to increase your Domain Authority (This metric, and others like it, are the #1 ranking determinant when competitors are vying for high rankings on competitive keywords.)
    • Local Search
      • Achieving placements in local “map packs” in your company categories
      • Profile placement and claiming process
      • Google My Business and Google+ integration
      • Google+ Business Pages
      • Other Social Media Business Pages
    • Structured Data
      • adding schema.org microdata to pages and posts for Google rich snippets, events, authorship, products, etc.

Just Beginning Your Website?

Fantastic! The #1 most overlooked component in website design is SEO. It should not be an afterthought!  My service will understand your business goals, target markets and search opportunities to develop an SEO Sitemap to provide to your developer. This will ensure that you come out of the shoot fully optimized and ready to work your way up in the rankings on all of your most relevant keywords/topics. (Understanding this last sentence will provide a big edge for you going forward.)

 Transparency

I pride myself on my transparency and desire to enlighten clients every step of the way in an effort to earn and keep your business. I will provide an open level of transparency – even to the point of tutoring your assigned employee or intern along the way.

Please contact me for an initial consultation at no charge.

scott@theexecutiveseo.com or call me at 203-952-6442

 

October is National Bullying Prevention month

unifyagainstbullying.org

In honor of October being National Bullying Prevention month, I accepted the Unify Selfie Challenge! The hand over my mouth represents the silence associated with bullying. The word UNIFY shows that we are all coming together to do something about it! Our goal is to get 50 states & 50 countries to participate in the next 50 days! I challenge (TAG 3 OR MORE FRIENDS HERE) to UNIFY with me! Let’s bring an end to the silence of bullying and make some noise all over social media! You have 24 hrs to repost with your own Unify selfie, or make a donation to UnifyAgainstBullying.org! #unifyselfiechallenge

 

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